Mad Men

Bertram Cooper

Bertram Cooper spearheaded an effort to bring the agency public; however, after Don impulsively resigned the Jaguar account, an IPO was off the table. Instead, Cooper shepherded the agency through a merger with rival Cutler Gleason Chaough, quieting debate over the agency’s new name: Sterling Cooper & Partners.

Played by Robert Morse

Robert Morse is one of the few actors to have won a Tony® Award for Best Actor in a Play and Best Actor in a Musical. Morse’s musical award came in 1962 with his unforgettable performance as J. Pierrepont Finch in the Pulitzer Prize-winning Frank Loesser/Abe Burrows/Bob Fosse musical How to Succeed in Business Without Really Trying. The dramatic nod came in 1990 with his triumphant portrayal of Truman Capote in the tour de force, one-man show, American Playhouse: Tru. The PBS presentation of Tru later earned Morse a 1993 Emmy® Award as Outstanding Lead Actor in a Miniseries or Special as well. Morse made his film debut in 1956’s The Proud and Profane. He also reprised his Tony®-winning role in the 1967 film version ofHow to Succeed in Business for director David Swift. In addition, Morse appeared as Walter Matthau’s philandering buddy/advisor in the Gene Kelly-directed film A Guide for the Married Man and starred in the cult favorite The Loved Ones. On television, Morse appeared in a continuing role in the medical drama City of Angels and in an Oliver Stone miniseries, Wild Palms, among various memorable television guest appearances.

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