Gus Fring is known as an upstanding citizen and business owner in Albuquerque, and that's very intentional. Good brand management goes hand-in-hand with success for any business. So, Gus is educating his employees on exactly how to keep a sterling public persona through media exposure and community relations.

From charitable donations, to sponsorships of local events, Gus reminds his employees to "never underestimate the value of good word of mouth." For all of his tips, see the latest installment of the Los Pollos Hermanos training program.

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