Today at the Television Critics Association Press Tour, AMC announced that it has ordered a new dramatic series Dietland based on Sarai Walker’s 2015 novel of the same name. The 10-episode first season will premiere on AMC in 2018.

From executive producer Marti Noxon (Mad Men, UnReal, Buffy the Vampire Slayer, Sharp Objects, Girlfriends’ Guide to Divorce), the series is set against the backdrop of the beauty industry. The part-character drama and part-revenge fantasy will explore society’s obsession with weight loss and beauty in a bold, original and funny way.

“Day in and day out, we work to refine our search for unique voices and never-before-seen worlds. It is in that context that we proudly bring Marti Noxon back to AMC for the first time since her work on Mad Men," Charlie Collier, president of AMC, SundanceTV and AMC Studios, said in a statement. “This series, populated by unforgettable characters and unique storytelling approaches, will focus a wickedly entertaining lens on issues as diverse and divisive as dieting, dating, beauty and the many societal expectations that continue to dominate our culture and consciousness. We are so proud to be working with Marti, her team and Skydance on this topical, funny, relevant and poignant story.

The series is a co-production between AMC Studios and Skydance Television. Noxon will serves as executive producer, writer and showrunner. Skydance’s David Ellison, Dana Goldberg and Marcy Ross are executive producers, along with Maria Grasso of Tiny Pyro, Bonnie Curtis and Julie Lynn of Mockingbird Pictures and Jackie Hoyt.

“Dietland is a wildly inventive and funny story that boasts powerful female characters against a backdrop of provocative social commentary," Marcy Ross, President of Skydance Television, said in a statement. “We are so fortunate to have Marti Noxon at the helm of this incredible new series and to have AMC as its ideal home.”

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