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The Newsdesk 05.22.09 – Bazooka Joe Scores a Movie Deal; Michael Moore to Return This Fall

• Michael Eisner’s Tornante Co. is developing a movie based on the Bazooka Joe chewing gum brand. Is this what it’s come to? Movies based on whatever Michael Eisner finds in his pocket?

• The first image from M. Night Shyamalan’s The Last Airbender has been released. The twist is, there is no twist. Creepy!

• Michael Moore’s latest documentary will be released in October. The as-yet-untitled film will address the worldwide financial crisis and investigate the conspiracy behind the lack of two-dollar bills.

Sean Penn and Robin Wright will stay together, as the actor submitted a request to dismiss divorce proceedings. Newsdesk approves. A world where the Penns aren’t together just doesn’t seem right.

• The latest trailer for Bruce Willis’ scifi thriller The Surrogates has been released. Robot Willis has one serious hairpiece.

• Michael Bay is scrambling to finish Transformers: Revenge of the Fallen. So if a scene suddenly cuts from Shia to footage from The Rock, you’ll know Bay didn’t meet the deadline.

Is It Time to Put an End to Brand Integration?

from Advertising Age – Madison+Vine by (Larry Dobrow)
Thanks to lead-footed marketers who believe that product integration is their
secret weapon in the jihad against time-shifting, I’ve become inured to it. I
no longer think there’s a way to do production integration effectively, try as
every piece of programming on Bravo and the Extreme Remorseless Unrepentant
Home Makeover-type shows may. I’m not so sure it doesn’t do more harm than

For Pizza Hut, Jesse James Is a Sponsored Man
from Advertising Age – Madison+Vine by (Andrew Hampp)
NEW YORK ( — Marketers have long been willing to go to great lengths
with TV producers for the sake of product placement, but what about the talent?
Daredevil and former “Monster Garage” star Jesse James is going the extra
mile for marketers in his first TV series in three years, “Jesse James Is
a Dead Man.”

Nielsen IAG Top 10 Most-Recalled In-Program Placements:

from Advertising Age – Madison+Vine
Travelocity’s exposure in the May 3 episode of CBS’s
“The Amazing Race” led the list of the 10 most-recalled network
reality program product placements. See the full list and recall scores.

Turner Pushes Hard for Upfront Dollars
from Advertising Age – MediaWorks by (Andrew Hampp)
NEW YORK ( — While Fox and ABC spent a good chunk of their upfront
presentations defending broadcast’s leading role in the media mix, Turner’s TNT
and TBS made the case for cable at their upfront presentation to advertisers at
New York’s Hammerstein Ballroom today.

SILVERDOCS Fills Out Rest of Slate

from indieWIRE News
Following their competition lineup yesterday, AFI-Discovery
Channel SILVERDOCS Documentary Festival has announced the remainder of their
programming for the June 15-22 fest.

Daily Box Office: Wednesday, May 20, 2009

from Box Office Mojo – Current Box Office Results
Star Trek tops Wednesday’s box office with $3.1 million

‘Terminator Salvation’ opens strong
from Hollywood Reporter by By Carl DiOrio
Midnight screenings bode well for sci-fi franchise.

‘Terminator’ takes on ‘Museum’ in hunt for box-office record
from L.A. Times – Movie News
‘Word’ on the weekend It’s not quite Ali versus Frazier, but
the matchup of the big-budget sequels this weekend is pretty close:
“Terminator Salvation” against “Night at the Museum: Battle of
the Smithsonian.”

Chace Crawford Talks ‘Footloose’ Remake, ‘Gossip Girl’ & More

from Access Hollywood – Movies
Chace Crawford hits the green carpet at The CW upfronts in
New York where he talks about getting ready to shoot the remake of “Footloose,”
and what it was like meeting Kevin Bacon.

How Five Bottles Of Wine Got Brad Pitt To Do Quentin
Tarantino’s ‘Inglourious Basterds’

from Access Hollywood – Movies
Brad Pitt isn’t sure how he agreed to play the part of
Lieutenant Aldo Raine in Quentin Tarantino’s new film, “Inglourious Basterds,”
but he has a hint it involved alcohol.

Spider-Man 3 Actress Found Dead of Apparent Suicide
from E! Online – Movie News
Lucy Gordon, a rising British actress whose biggest claim to fame was a minor
role in Spider-Man 3, was found dead of an apparent suicide in her Paris
apartment Wednesday

New Michael Moore flick focuses on economy
from Entertainment News –
BEVERLY HILLS, Calif., May 21 (UPI) — Overture Films and
Paramount Vantage said Thursday Oscar-winner Michael Moore’s new documentary
feature will be released in the United States Oct. 2.

Clooney to star in ‘Gentleman’
from Entertainment News –
LOS ANGELES, May 20 (UPI) — Focus Features says it has cast
Hollywood actor George Clooney in director Anton Corbijn’s film adaptation of
the novel “A Very Private Gentleman.”

‘Ghostbusters’: Pick the ‘new girl’
from Movies
By Adam Markovitz
Adam Markovitz takes Dan Aykroyd up on his suggestion the threequel could
feature new female recruits

Zach Braff in talks for ‘Swingles’
from Movies
By Clark Collis
”Scrubs” star in talks to appear alongside and possibly direct Cameron Diaz
in movie about a bachelor who enlists a woman as his ”wingman”

Fanboys 2: Attack of the Clones?
from /Film by (
Dan Fogler tells moviehole that director Kyle Newman has an idea for a Fanboys
sequel that would see the characters from the first film to go on mission
to crash the set of Star Wars: Episode II – Attack of the Clones in Australia.

Rian Johnson Releases MP3 Audio Commentary for The Brothers

from /Film by (
Rian Johnson has recorded an online exclusive audio commentary for his new
film The Brothers Bloom, which hit theaters in New York and Los Angeles
last week, and expands further nationwide tomorrow.

Sundance Closer “Earth” Heads To Theaters
from indieWIRE News
Zeitgeist Films has acquired U.S. theatrical rights for
Robert Stone’s “Earth Days”, which closed the 2009 Sundance Film Festival.

Porn films are no longer a career-killer
from Movies
Like “Girlfriend Experience” star Sasha Grey, Dylan Vox has bridged the gap
between adult films and a mainstream career.

Movie Review | ‘The Girlfriend Experience’: ‘Tis Pity She’s a

from NYT > Movies by By A. O. SCOTT
“The Girlfriend Experience” has a sleek, tailored look
appropriate to its setting, which is the moneyed precincts of Manhattan at the
height of the recent gilded age.

Movie Review | ‘Night at the Museum: Battle of the
Smithsonian’: Dad’s at Another Museum. Does That Make Him an Exhibitionist?

from NYT > Movies by By A. O. SCOTT
The paradox of “Night at the Museum: Battle of the
Smithsonian” is that a movie so bursting with novelty can feel so utterly

Newsweek: In defense of TV show cancellations

from Television
It’s always fashionable to dump on the networks, but as much
as is said about the all-consuming quest for ratings, network television is
still an industry that tries new, daring and different things and gives them a
chance to find an audience. Does it always work out? No.

‘Idol’ finale scores all-time ratings low
from Hollywood Reporter by By Nellie Andreeva and James Hibberd
“American Idol” wrapped its eighth season
Wednesday with the lowest rating ever in the 18-49 demographic for an
“Idol” finale, including its first season, which aired in the summer.

Lambert lovers mourn, but does ‘Idol’ loss matter?
from AP Top Entertainment News At 11:05 … by By JOCELYN NOVECK
NEW YORK (AP) — Adam Lambert fans, take heart: At least
your guy doesn’t have to sing the hokey “No Boundaries,” this year’s
much mocked “American Idol” ballad, ever, ever again. That dubious
honor will go to winner Kris Allen. But there are other reasons Lambert lovers
can dry their tears….

CBS shifts hits, picks up ‘Medium’ from NBC
from L.A. Times – TV News
When they roll out their fall schedules, TV networks
typically make their biggest headlines with new series. But CBS — the only
broadcaster to enjoy ratings gains in an otherwise glum television season — on
Wednesday raised eyebrows with gutsy moves for two returning shows.

Patti Blagojevich joins ‘I’m a Celebrity …’
from Hollywood Reporter by Associated Press
Ousted Illinois Gov. Rod Blagojevich wasn’t allowed to
appear in a network TV reality show in Costa Rica, so his wife will appear

Krakowski to present catch-phrase special
from Entertainment News –
NEW YORK, May 21 (UPI) — U.S. actress and singer Jane
Krakowski will count down 50 of television’s funniest catch phrases in the
special “TV’s 50 Funniest Phrases,” NBC said Thursday.

The CW announces fall schedule: ‘Melrose Place’ paired with

from Entertainment Weekly’s Hollywood Insider by Tanner Stransky
The CW would officially like to invite you to the early ’90s

Patti Blagojevich joins ‘I’m a Celeb…’
from TV
By Annie Barrett
Annie Barrett’s response: You’re not a celebrity. Get us out of here. So who’s
planning to watch?

‘Housewives’ spoof: Awesome!
from TV
By Margaret Lyons
Mildly raunchy cartoon, via Daily Intel, made Margaret Lyons’ day — yours too,
we hope!

First look at ‘Jon & Kate’ season five premiere
from Reality TV
For the first time since their TLC show “Jon and Kate Plus Eight”
began filming in 2006, Jon and Kate Gosselin taped their usually joint
interviews separately, according to a sneak preview of the new season.

‘Paste’ magazine raises $166,000 in reader donations

from Music – Top Stories
A week after asking readers for donations to keep afloat,
music magazine Paste has raised more than half the needed cash.

Rapper Jay-Z confirms split with Def Jam records
from AP Top Entertainment News At 11:05 …
NEW YORK (AP) — There will be no encore for Jay-Z and Def

Nine Inch Nails help man in need of heart transplant
from Top Stories from
Nine Inch Nails frontman Trent Reznor, who in recent years
has been experimenting with different ways to use the Internet as a means to
connect with fans and distribute his music, is now leveraging its philanthropic

Green Day lashes out at Wal-Mart policy
from AP Top Entertainment News At 11:05 … by By NEKESA MUMBI
NEW YORK (AP) — Green Day has the most popular CD in the
country, but you won’t be able to find it at your local Wal-Mart….

Green Day’s ‘Breakdown’ racks up sales
from L.A. Times – Music News
A shaky transition from CDs to digital downloads casts a
shadow on the start of music retailers’ big summer season.

Mariah Carey, Usher Announce New Album Titles
from Billboard News – All by David J. Prince, N.Y.
In separate announcements yesterday (May 20), both Mariah
Carey and Usher announced the titles of their forthcoming albums.

Massive Attack To Return With Huge World Tour
from Billboard News – All by Andre Paine, London
Massive Attack vocalist and musician Robert “3D”
Del Naja has revealed plans for a huge world tour to support the release of
their long-anticipated fifth album out in October via Virgin/EMI.

Creed Promises New Album This Summer, Plenty Of Pyro On Tour
from Billboard News – All by Gary Graff, Detroit
Creed frontman Scott Stapp says the reunited group is about
“a week and a half away” from pre-production for its new album,
tentatively titled “Full Circle.” And he promises that “we’re
gonna have an album mixed and mastered in the next five weeks” — hopefully
for an August release.

Eels Ready Beard-Inspired Album
from Billboard News – All by Gary Graff, Detroit
The Eels’ E says his beard inspired the wolf-man style
character that voices his songs on the group’s new “Hombre Lobo: 12 Songs
of Desire,” which comes out June 2.

Natalie Cole Gets New Kidney
from Billboard News – All
Rhythm and blues singer Natalie Cole, who has been battling
Hepatitis C, received a new kidney in Los Angeles and is resting comfortably,
her spokeswoman said on Wednesday.

‘Pow’ stays atop U.S. record chart
from Entertainment News –
LOS ANGELES, May 21 (UPI) — The Black Eyed Peas’s
“Boom Boom Pow” is No. 1 on the U.S. record chart for a seventh week, reported Thursday.

Eminem’s “Relapse” Expected To Set 2009 Sales Record
from Rolling Stone : Rock and Roll Daily by Daniel Kreps
Early sales estimates predict Eminem‘s Relapse
will capture his fifth consecutive Number One on the charts next week with an
astounding — for this economy, anyway — 650,000 copies sold.

Palin picks memoir collaborator

from AP Top Entertainment News At 11:05 …
NEW YORK (AP) — Sarah Palin has picked a collaborator for
her memoir….

Swayze’s memoir set for fall release
from Entertainment News –
NEW YORK, May 21 (UPI) — Atria Books announced Thursday
plans to release U.S. actor Patrick Swayze’s memoir this fall.

Penn withdraws separation petition
from Entertainment News –
NEW YORK, May 21 (UPI) — Oscar-winning actor Sean Penn has
withdrawn his motion for legal separation from his wife, actress Robin Wright
Penn, California court records show.

Samantha Harris headed to Broadway
from Entertainment News –
NEW YORK, May 21 (UPI) — Television personality Samantha
Harris is to make her Broadway stage debut as Roxie Hart in
“Chicago,” representatives for the musical announced.

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