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The Very First Alien Action Figure

The year is 1979, and 20th Century Fox has a problem. The studio has made a film featuring a surrealist xenomorph with a life cycle that goes from gooey egg to phallic adult. That movie, Alien, has been rated R. So how can the execs reach the key 4-to-10-year-old demographic? Action figures to the rescue!

This vintage commercial for the very first Alien toy is plenty neat for a number of reasons. First of all, the xenomorph’s design seems to be built off an earlier Giger prototype in which a humanoid skull is visible beneath a translucent hood. But secondly, the play sessions inspired by the toy must have been utterly unrelated to the film, since back then kids had little chance of seeing the movie that had spawned this replica.

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