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Jaeger-LeCoultre Introduces Mad Men Themed Reverso Watch


This week, Jaeger-LeCoultre announces the creation of a special limited engraved design of their iconic Reverso watch in tribute to AMC’s award-winning Mad Men. Twenty-five custom-created, numbered watches will be available in February 2012.

The limited edition will be presented in a distinctive, custom-designed walnut commemorative box featuring the Sterling Cooper Draper Pryce logo embossed on top and hand-inscribed on the back of each watch. Additionally, each piece includes a personalized commemorative letter from Roger Sterling, pictures of the Grande Reverso Ultra-Thin Tribute to Mad Men, and a copy of Roger Sterling’s book Sterling’s Gold, autographed by series creator and executive producer Matthew Weiner.

A major player in watch-making history since 1833, Jaeger-LeCoultre is the first watch manufacturer established in the Vallée de Joux, Switzerland. It played a pioneering role in watch-making by uniting the full range of technical and artistic professions under one roof.

Click here to see photos of the watch and accompanying Mad Men themed items.

To find out more information on this time piece call 1-800-JLC-TIME or visit

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