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Sundance 2011 – Morgan Spurlock Takes Aim at Marketing in Latest Documentary


Director Morgan Spurlock (Super Size Me) stopped by the AMC News studio at the Sundance Film Festival (wearing his Technicolor logo-coat) to discuss his new documentary The Greatest Movie Ever Sold, which premiered in the festival’s newly created Documentary Premieres section.
 
In his very “meta” documentary, Spurlock looks at the world of marketing, advertising and, specifically, product placement in entertainment…all while financing the film with marketing, advertising and product placement tie-ins.
 
AMC News correspondent Jacob Soboroff sat down with Spurlock — both were executive producers of the AMC News documentary special Committed — to talk about how the director made and financed the film, which, thanks to a festival opening day purchase by Sony Pictures Classics, will hit theaters in April. 


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