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TIFF 2010 – ‘Tis the Season for Swag at the Toronto International Film Festival

Gifting suites are ubiquitous at any major event where Hollywood stars are expected, especially on the weekends of the Golden Globes, Oscars, and Grammys. They’ve also become a big promotional vehicle at major film festivals like Sundance, Tribeca, and this year’s Toronto International Film Festival. AMC News stopped by the DPA gifting suite at Toronto’s downtown InterContinental Hotel, where Nathalie Dubois, CEO of the marketing company, gave a tour of their multiroom suite filled with boots, jewelry, and apparel, as well as Mad Men, Breaking Bad, and Rubicon items all waiting to be whisked away in a celebrity’s swag bag.


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