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“Shat, How Do You Hurl Bolts Of Lightning?”

William Shatner has taken time out of sulking about him being excluded from a guest appearance in J.J. Abrams’ upcoming Star Trek XI to do what he does best: lightly poke fun at himself and his fan following, in this ad for Blizzard’s World of Warcraft.

The ad shows Shatner, dressed in what appear to be Dark Jedi robes, musing upon his alternate life as a bovine Tauren shaman. “People often ask me, Shat, how do you shoot balls of lightning?” Yes, it is a pressing question at cons, but despite the fact that it’s already answered on the FAQ at williamshatner.com, the Shat — champ that he is — explains it all to us once again.

I love it, not just because of the merged Star Wars / Star Trek sensibilities of the ad, but because I always figured a guy that jowly just had to play a Tauren.

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