AMC’s new series The Pitch takes viewers behind the scenes of America’s most creative ad agencies as they develop strategic campaigns for career-changing clients. But how do you craft an ad campaign for a show about crafting ad campaigns? According to AMC’s EVP of Marketing Linda Schupack, you need to come up with artwork that conveys “a sense of real-life competition, high-stakes and personal drama.” Getting there isn’t easy! What follows are some of the campaigns pitched by Empire Design which led to AMC’s truly distinctive key art for The Pitch.
The Pitch airs Sunday at 11/10c on AMC.