Mad Men‘s fourth season gave audiences a chance to see the newly-formed Sterling Cooper Draper Pryce in action. With the new ad company came such memorable pitches as the one Don made to Jantzen (“So well built, we can’t show you the second floor”) and the publicity-grabbing stunt Pete and Peggy orchestrated for Sugarberry (“Our hams are worth fighting for”). Some of SCDP’s pitches led to new clients, too, such as Topaz Panti-hose and Life cereal. Which pitch most sold you on the company’s can-do ethos?
(Notice a Season 4 campaign not on the list? Leave it in the blog post’s comments section.)Read More