Season 7, Episode 11
Time & Life
Don comes up with a big idea. Roger asks Joan to help him fix a clerical error. Peggy has difficulties casting for a commercial.
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Ken sips wine at a restaurant, while Pete inquires about the agency possibly landing Ziploc. Ken says he’s still deciding then criticizes Pete for going “the wrong way” with the creative for Dow Bathroom Cleaner. Don arrives and urges Ken not to second guess the work. At his apartment, Don calls his answering service. Diana called twice, but changed her mind about having her messages delivered. In Roger’s office the next morning, Roger reads a letter then yells for Caroline and Joan. He tells Joan to fire Dawn because she didn’t pay the lease. At SC&P, Don rides the elevator up with mothers and their children. He smiles at them. In his office, Pete receives a call from Trudy, who says Tammy was denied admission to Greenwich Country Day school because “they know that we’re divorced.” Trudy asks him to attend a meeting with the headmaster “to show we’re in this together.” Joan enters Roger’s office with Caroline, Shirley and Dawn. Joan says someone at McCann gave notice on SC&P’s lease, in writing. Roger acknowledges the evident mistake and asks to get Ferg Donnelly on the phone. Joan warns the three about “how rumors get started” and warns them to stay tight-lipped. In the casting room, Peggy struggles with getting a group of children to play with toys and suggests giving the children only one toy to elicit enthusiasm. Stan says she hates kids. On the phone, Roger tells Ferg to fix the mistake with the lease. Ferg announces plans to move SC&P’s whole office into McCann’s building to avoid renting two floors of the Time Life building. “We’re bringing you home,” Ferg says. Ferg plans to set a meeting with Jim Hobart, then hurries off the call. In Don’s office, Roger announces the loss of the lease to the partners and says SC&P doesn’t exist. Pete says he’s not going, but Joan reminds him of their four-year contracts and non-compete clauses. Roger announces the meeting with Jim Hobart and tells the partners to “try and be dignified.” Pete storms out. Pete watches as a young girl hugs Peggy. In his office, he discloses the information about McCann. “Having a leg up on the rats who fly off this ship is going to help you,” he tells her. Joan calls Richard from her office, in tears, and mentions receiving bad news at work. He tells his secretary to book him on the red eye to New York. Don tells Meredith to cancel all his plans. Lou calls from California and says he’s moving to Tokyo. Don assumes the decision was made because of McCann, but Lou tells him his comic is being made into a cartoon for Tatsunoko Productions. “I wish I could see the look on your face,” Lou scoffs. “Enjoy the rest of your miserable life.” The partners gather in the conference room. Don tells them Lou is moving, which makes SC&P West available. Roger states the agency has no business, but Don mentions McCann’s client conflicts. “We can make McCann money that they’d have to throw away,” Don says. Roger suggests they keep Dow Chemical. Pete maintains that Ken doesn’t like SC&P, but Roger says Ken “loves feeling the tip of your nose in the seat of his pants.” Joan asks about keeping Avon, but Don says Avon is not a conflict – it would be stealing a client. They disperse to secure the accounts. That night, Peggy meets with a headhunter, in private, at her apartment. He tells her most firms are “Ivy League-only” and thinks McCann-Erickson will be her best option. Peggy asks about more opportunities, but he tells her to consider it carefully before they take meetings. “Word always gets out and McCann is vindictive,” he cautions. Roger and Pete meet with Ken at a hotel and offer him caviar and wine. Roger announces SC&P’s plan for California, but Ken insists the move is too bold and refuses to keep Dow at SC&P. In the conference room, Ted says Don is attached to California. “I don’t know what it means to you, but it doesn’t mean anything to me.” He tells Don he met a woman and can’t leave New York. After speaking to Roger, Joan enters to announce Dow’s rejection. The next morning, Pete and Trudy meet with headmaster MacDonald. Pete defends the Campbell family tradition to attend Greenwich Country Day, but Mr. MacDonald says the decision is final, citing Tammy’s low scores on developmental tests and Trudy’s failure to apply to other schools. Mr. MacDonald says Trudy should “be grateful you can remarry and get rid of that name.” Pete punches him, igniting the headmaster's wrath about the historic feud between the Campbell and MacDonald clans--which dates back to 1692. At SC&P, Peggy spots one of the children, Susie, from the auditions, still waiting for her mother to pick her up. At Trudy’s home, Trudy laments about the attention she receives from the husbands in her neighborhood, but concedes, “in ten years, everyone will leave me alone.” Pete says she’s ageless, then promises to solve the school problem with a check. At SC&P, Pete informs the partners he’s signed Secor Laxatives. They head out for the meeting with McCann. Susie plays in Peggy’s office, while Peggy and Stan discuss the auditions. Peggy reveals McCann’s plan to take over the agency. Susie staples her thumb and screams. Just then, Susie’s mother arrives and berates Peggy for the accident. Peggy chastises her for abandoning her daughter. “You do what you want with your children, I do what I want with mine,” Susie’s mother says. In the McCann-Erickson conference room, Don tells Ferg and Jim about their plan to work from California. Don unveils a board that reads “Sterling Cooper West, a Division of McCann-Erickson,” but Jim stops him before he can get started and tells him it’s done. “You are dying and going to advertising heaven,” Jim says of the original proposition. Jim assures they’ll get accounts including Buick, Ortho Pharmaceutical, Nabisco and Coca-Cola. “Stop struggling, you won,” he says. That night, the partners dine and drink. Roger proposes a toast to Cooper. “We went down swinging,” Joan says. Ted admits he’s relieved about the agencies’ union. Joan and Pete ride in a cab. Joan says Jim “listed off accounts for everyone but me.” Joan says she won’t be taken seriously at McCann, but Pete assures, “They don’t know who they’re dealing with.” In Stan’s office, Peggy reprimands Stan for saying Susie’s mother shouldn’t have children. Stan says his mother didn’t want him. “Maybe she was very young and followed her heart and got in trouble,” Peggy says. “No one should have to make a mistake.” Stan softens, encouraging her to open up. “I’m here and he’s with a family somewhere,” she admits, in tears. Roger leaves Don at the bar to meet Marie. Don warns him that she’s crazy, but Roger reminds him, “When I married my secretary, you were hard on me and then you went and did the same thing.” Don says he’s happy for him. Don knocks on Diana’s apartment door, but she’s moved out. At SC&P the next morning, Dawn and Shirley worry about losing their jobs. Meredith overhears them talking. Meredith rushes into Don’s office. “In a month, you’re not going to have an office and you’re not going to have an apartment. Do you want to lose me too?” she says. Don assures her she can keep her job, but Meredith says “everyone’s living in a fright.” Stan calls Peggy from his office. Peggy says she’s going to McCann and suggests Stan should, too. The partners round up the employees to announce the move. “This is the beginning of something, not the end,” Don says. The employees disperse, confused and angry, as the partners look on.