Mad Men Season 3 Fashions 1 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 1 - Mad Men Season 3 Fashions

Season 3's finale left the door open for many things -- Joan’s return, Sal's prospects -- but it closed a chapter in Mad Men’s fashion history. No longer will we see Betty’s maternity frocks or Peggy’s pussy bow trends. The characters and story will return next season, but 1963 is officially over, and you know what’s coming soon -- mod!
If you can’t cope with the idea of Trudy Campbell in a miniskirt, stay calm (for now). Here’s a retrospective of how the third season of Mad Men played out, via the outfits they wore, courtesy of Mad Men’s costume czarina, Janie Bryant.


Photo by Carin Baer

Mad Men Season 3 Fashions 2 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 2 - Mad Men Season 3 Fashions

Janie Bryant on Lane Pryce’s vest (Ep. 1): “I really wanted to have that classic English gentleman style, and for him to have not just a traditional three-piece suit, but to mix up the elements of it. This is a pinstripe vest, which is very British. When I was doing my fitting and he first came out in the outfit, it was like, 'OK, there's Lane Pryce.' And in real life, Jared is nothing like Lane Price. He's Jared Harris, the son of Richard Harris! And Jared is a very cool man. Is Lane Pryce cool? No. But he did some cool things this season."
Photo by Carin Baer

Mad Men Season 3 Fashions 3 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 3 - Mad Men Season 3 Fashions

Janie Bryant on the flight attendant’s uniform (Ep. 1): “This is one of my favorite costumes! That uniform really matches the interior of the airplane they're on, which was really important to me because it would all have been coordinating colors, that's very much of the period. If you'll notice, the jacket is very fitted -- almost like an earlier style, as opposed to doing the real boxy jacket -- but she does have the pillbox hat. I love the uniform because it shows the two different periods, the pillbox hat of the '60s with the jacket from the '50s. Plus she has the cutest, sexiest body, so it was important to show it!"
Photo by Carin Baer

Mad Men Season 3 Fashions 4 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 4 - Mad Men Season 3 Fashions

Janie Bryant on Betty Draper’s dinner dress (Ep. 2): "I designed this dress -- a pink and rhinestone brocade with pearl and rhinestone trim -- specifically for the scene. Matt had told me a couple weeks before, 'There's a dinner scene in New York City,' so I had a little bit of information to go on, and I thought the color palette was perfect for Betty. The platinum incorporates the coolness of the character and the pink -- it was a cool-toned pink as well. I loved the funnel neck collar on her. It’s also a piece that really is going into the early ‘60s style, the more Jackie O. kind of design, getting away from the '50s and going into the next period."
Photo by Carin Baer

Mad Men Season 3 Fashions 5 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 5 - Mad Men Season 3 Fashions

Janie Bryant on Trudy Campbell’s Kentucky Derby party dress (Ep. 3): "I've always loved Trudy! She's so much fun to design for, her character is so whimsical and girly in a different way – plus she's the character that keeps up with the pulse of fashion. The dress is a silk chiffon paisley-printed dress with the little funnel neck collar and accordion pleated skirt. It was perfect for Derby Day because it’s totally her style, and I loved how it looks flapper-esque when she does the Charleston. The dancing and movement of the skirt were perfect for the scene."
Photo by Carin Baer

Mad Men Season 3 Fashions 6 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 6 - Mad Men Season 3 Fashions

Janie Bryant on Joan’s "Accordion Dress" (Ep. 3): "I wanted this piece to be a very pastoral piece because she’s entertaining -- she's having her husband’s business associates to the house, she’s not at the office. I thought it was a perfect piece for hostessing that event. It’s a very different dress than what she wears to the office, but still incorporates her color palette… and the fact that it matches the accordion? How French is that?!"
Photo by Carin Baer

Mad Men Season 3 Fashions 7 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 7 - Mad Men Season 3 Fashions

Janie Bryant on Betty’s “Andy Warhol Dress” (Ep. 7): "This is one of my favorite episodes of the season, because of the whole design of that show, how they shot it, all the colors! And it's also summertime, and you can feel it's summertime; you can feel the heat of that episode. I liked this dress for the scene because there are some real changes happening within Betty, and it’s a stronger color palette than she usually wears. The whole floral pattern speaks romance to me. Plus it has a straight skirt; I was really getting away from Betty’s cupcake silhouette."
Photo by Carin Baer

Mad Men Season 3 Fashions 8 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 8 - Mad Men Season 3 Fashions

Janie Bryant on Joan’s green dress, green shoes, green handbag… and blood. (Ep. 6): "I built three of this dress for Christina -- one to be worn without the blood, one to be worn with 'fresh' blood, and one to be worn with 'dried' blood… I put it on in the studio and literally bent down on my hands and knees and moved around in the fake blood, the way Joan would have to get the blood to fall right. If you'd walked into the costume shop that day, you’d have been scared."
Photo by Carin Baer

Mad Men Season 3 Fashions 9 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 9 - Mad Men Season 3 Fashions

Janie Bryant on Betty’s Roman Holiday outfit (Ep. 8): "I wanted her to wear something different, something that we never see her in, so black was the color! I kept on going back to the script and seeing black in that traditional Italian Fellini-esque style. And it’s very modern -- the Empire waist with the fringe skirt, that’s all fringed. So it was a very, very modern dress for Betty, and I just wanted it to be Fellini-esque. People said it was very Breakfast at Tiffany’s but not at all! See La Dolce Vita, people!"
Photo by Carin Baer

Mad Men Season 3 Fashions 10 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 10 - Mad Men Season 3 Fashions

Janie Bryant on Peggy Olson’s orange ensemble (Ep. 7): "I think it’s a perfect piece for Peggy because it is staying true to the silhouette that I love for her, which is a more fitted bodice, but with something pleated or sheared. Her skirts are typically fuller than the other characters'. She’s still buttoned-up and high-collared, and perky and serious -- I think the dress communicates that she's a go-getter. And I love the graphicness of this dress. She was going to see Duck so the dress needed to be strong for that scene. I wanted it to make her look very serious, going to meetings – it was a dressier look for Peggy Olson."
Photo by Carin Baer

Mad Men Season 3 Fashions 11 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 11 - Mad Men Season 3 Fashions

Janie Bryant on Trudy Campbell’s black tie dress, (Episode 9): "I wish we'd gotten a full shot of the gown. The skirt is full taffeta, and the bodice of that gown is so amazing: It's all beaded with golds and pinks and blues, and it has almost like a T-shirt style on top. It's so indicative of the period, but the very modern and front-looking part of the period. She's wearing her jewelry on her bodice! She's the character who wears up-to-date pieces."
Photo by Carin Baer

Mad Men Season 3 Fashions 12 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 12 - Mad Men Season 3 Fashions

Janie Bryant on Suzanne Farrell’s loose-fitting flower dress (Ep. 9): "I loved Suzanne's costumes because she’s a teacher; she doesn’t have a lot of money. Matt and I talked about how maybe she’s the kind of girl who was doing the Peace Corps before she became a teacher. She’s earthy, but she’s not a hippie and she’s not a beatnik. It was really about finding a character who was sweet and open without being a love child. So this dress incorporates all those elements. I used a lot of green in her costumes, and that’s a little more earthy for her."
Photo by Carin Baer

Mad Men Season 3 Fashions 13 - Mad Men Season 3 FashionsMad Men Season 3 Fashions 13 - Mad Men Season 3 Fashions

Janie Bryant on Don’s last outfit (Ep. 13): "This is a coat in his closet that’s reserved for very special occasions. He wore it once in Season 2 when he came to see Betty, which was a big transitional scene, and now at the end of Season 3, another a big transition. So it was important for that ending. It's almost an optimistic piece -- it's a coat that you wear when you’re looking forward into new worlds."
Photo by Carin Baer

Here’s a retrospective of how the third season of Mad Men played out, via the outfits they wore, courtesy of Mad Men’s costume czarina, Janie Bryant.
No Login Required

Advertisement