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Breaking Bad Teams up With JOLT Energy Drink

AMC and JOLT Energy Drink have announced a nationwide campaign featuring Breaking Bad on JOLT cans, promoting season three of the Emmy Award-winning series. Beginning late this month, Breaking Bad tune-in information will be featured prominently on the front of more than one million JOLT cans, available at approximately 6,000 retail locations nationwide. The campaign marks the first-time Jolt has incorporated third-party promotional information into its can design. (New episodes of Breaking Bad Season 3 air Sundays at 10PM | 9C on AMC. )

“This is a perfect pairing for JOLT. Like Breaking Bad, we’re a brand that’s always tried to push the envelope,” said Bob Clamp, CEO, JOLT Energy. “Our fan base spans generations, topping out at longtime cult followers who grew up with us, and who dovetail nicely with the show’s dedicated, passionate audience.”

In exchange for adding the show’s logo and tune in information to its cans, JOLT gains promotional partnership status on AMC’s on-air and online season three Breaking Bad promotion. JOLT Energy is available at leading convenience stores, chain drug stores and other retailers nationwide.

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