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Cinnabon Celebrates Better Call Saul With a Selfie Sweepstakes

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“If I’m lucky, in a month from now, best-case scenario, I’m managing a Cinnabon in Omaha.” – Saul Goodman, Breaking Bad Episode 515, “Granite State

In the series premiere of Better Call Saul, we learn that after the events of Breaking Bad, Saul did indeed wind up in the Nebraskan city, supervising the employees of the bakery’s local franchise. But it’s not Saul that’s the lucky one: it’s Better Call Saul fans. Now through Tuesday, March 3, customers at any Cinnabon location can enter the Saul Selfie Sweepstakes on Twitter, simply by tweeting a photo of themselves at Cinnabon using the hashtag #SaulSelfie. One grand prize winner will win a free Cinnabon® Cinnapack® every month for a year, and three first prize winners will each receive a $100 Cinnabon gift card. Click here to find a Cinnabon near you.

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