Don pitches Hershey’s as "the childhood symbol of love," then confesses the candy bar's role in his real childhood.
Don pitches his “Pass the Heinz” concept for SCDP, then Peggy pitches “Heinz. The Only Ketchup” for CGC.
Don and Ted share their pitches with each other in a hotel bar before merging companies to land the account.
Joan goes behind Pete's back to meet with the Avon rep. Ted sides with Joan, saying, "Posession is 9/10 of the law."
Don sabotages Herb Rennet's plan by halfheartedly pitching the idea of marketing the luxury vehicle to the average guy.
Don pitches the tagline: "Hawaii. The jumping off point." The Sheraton reps are concerned that it suggests suicide.
Don gets St. Joseph's to increase the budget for Peggy's Rosemary’s Baby spot by lying, saying it was Frank Gleason’s last idea.
SC&P makes boards reading “Berry Healthy” and “Berry Good.” The creatives discuss strategy for the blends, including Cran-Prune.
Don and Ted debate which strategy to pursue for the margarine: low price or great taste.
Looking at boards for Dow with taglines: “Love is in the air,” Don lectures the creatives on wearing out the word “love.”