SCDP never makes an official pitch here, but their fake commercial stunt leads CGC to knock themselves out of contention for the account.
Peggy and Pete orchestrate a grocery store brawl, coining the slogan "Our hams are worth fighting for."
Although Peggy presents with lipstick smeared on her teeth, the reps seem pleased with her concept, "Playtex protects a woman's touch."
Don pitches the ACS a series of commercials aimed to play off teenagers' sentimentality and fear of death.
Peggy suggests "The only pair of Panti-Hose youâ€™ll ever need" and "Single pair, singular comfort" to sign Topaz.
Don pitches the slogan, â€œSo well built, we canâ€™t show you the second floor" to Jantzen execs, then storms out of the room when they reject it.
Referencing the Clay-Liston KO, Don sketches out the idea of Samsonite luggage ("The Champ") knocking out Tourister.
A drunken Don unwittingly sells Danny's â€œCure for the common breakfast" tagline when his own "Eat Life by the bowlful" is rejected.
Amidst the chaos of Miss Blankenship's death, Faye convinces the Fillmore brothers to agree on "For the mechanic in every man."
After a round of naked brainstorming, Peggy and Stan come up with the concept of a man sucking on a Vicks lozenge in church.
After Allison tearfully flees a focus group, Dr. Miller recommends a strategy that links Pond's Cold Cream to matrimony.