Peter Lemongello

Description   [from Freebase]

Peter Lemongello (born 1947) is an American singer from Islip, Long Island, New York, best known for his album Love '76, one of the first albums to be sold exclusively through television advertising. He is also the cousin of baseball player Mark Lemongello. After spending years as a cabaret career, with several appearances on national TV (including three on The Tonight Show Starring Johnny Carson), Lemongello hit upon the idea of creating an album to be sold exclusively on TV. It is claimed that Lemongello is the first person to sell a million records through a television direct marketing campaign, and was also the first entertainer to underwrite a television direct advertising campaign selling shares in the project to private investors. Using a city-by-city marketing strategy, he and his partners began their Love ‘76 advertising campaign on late-night TV in New York, New York on January 1, 1976 targeting all six New York metropolitan channels 70 to 100 times a week. Sales of the double album were slow at first: only 43,000 copies were purchased in New York, Connecticut and New Jersey in the first three months.

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