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Are You Ready for Global Account Management?
Customer General Management - A Problem of People AND Posture
Effective Key Account Management in Europe
Geschäftskunden im Härtetest (Acid Test of Business Customers)
Global Customer Management Programs: How To Make Them Really Work
How To Meet The Challenge of Managing Global Customers
Is Your SAM Program Sustainable?
Joint Win in Tough Times - How Customer Management and R&D Can Leverage Each Other
Key Account Management and Planning
Key Account Management für Investitionsgüter
Key Account Management für Investitionsgüter: Anforderungen – Methodik – Erfolgsfaktoren
Key Account Management in der Investitionsgüterbranche
Managing Global Accounts (Capon)
Managing Global Accounts (HBR)
Managing Marketing in the 21st Century
Meeting Customers’ Expectations in the Chemical Industry
Operating Globally – Not without the Regional and Local Level
Recession Obsession: A Hint of Optimism
Revisiting Sales Myths with Latest Buyer Insights
Richtig umgehen mit den Schlüsselkunden
Stichwort Key Account Management
Strategische Optionen im Key Account Management
Unleashing inter-organizational capabilities
Want Answers? Ask the Right Questions
Global Account Management Executive Program (GAMPRO)
Global Account Manager Certification Program (GCP)
Strategic Account Management Program (SMP)