Leading Research
“Your research findings and assessments have come true in our organization in the 18 months since starting the GAM program. Driving the institutionalization of our GAM program and the acceptance of the needed changes to realize the desired benefits is indeed a huge challenge.”
SVP, Global Sales & Marketing
Global Logistics Firm
As leading integrator and competence center of customer management, we do not rely on concepts from the past and deceptively obvious answers. Providing fresh and breakthrough ideas and helping our clients successfully master their challenges is a relentless quest to which we commit with our research. The primary purpose is to undertake original research and develop substantive points of view in the emerging domain of strategic customer management; results which can ultimately be turned into actionable knowledge. To bridge the gap between knowledge generation and practical application, we venture off the beaten path, exploring customer management issues from multiple, interdisciplinary angles and with different methods and instruments, including research consortia, conferences, case studies, and surveys.
Current Projects
At present, we conduct research projects in the following areas and are looking for collaboration with interested practitioners and researchers:
- Value co-creation between suppliers and customers with an emphasis on R&D
- Managed customer business and financial reporting/analysis with emphases on metrics and behavioral issues
- The transition to global customer management from a change management perspective
- Global talent management for international key account managers
- Comparative studies into customer management with an emphasis on customer management in Asia
Latest Research Insights
We regularly present our research findings at international conferences and in high-impact, practitioner-oriented and scholarly journals. For more information about our published work, please click here.
Research Team and Partners
Our research team consists of doctoral students, research associates, and faculty members from the Research Institute for International Management, University of St. Gallen, Switzerland, and the Columbia Business School, New York. We work with researchers from other leading institutes and universities around the world, as well as with practitioners and thought-leaders on a project basis.
We regularly present our research findings at international conferences and in high-impact, practitioner-oriented and scholarly journals. For more information about our published work, please click here.
Research Team and Partners
Our research team consists of doctoral students, research associates, and faculty members from the Research Institute for International Management, University of St. Gallen, Switzerland, and the Columbia Business School, New York. We work with researchers from other leading institutes and universities around the world, as well as with practitioners and thought-leaders on a project basis.
Please contact us if you are interested in:
- Becoming a corporate research partner
- Collaborating on a particular research project as a fellow researcher
- Joining a competitive Ph.D. program in the area of customer management
- Receiving one of our published articles or papers
- Inviting a dynamic speaker to attend your workshop or conference
Axel Thoma
VP Research & Product Development
Phone: +41 43 499 19 65
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