At AMC, we believe that the true power of knowledge is realized only when it is shared. It is in this spirit that we seek a dialogue with the greater business community on the challenges of customer-centricity in the 21st century. Our aim is to not only generate new thinking and fresh insights, but to disseminate it, test it and debate it with like-minded people like you because we are convinced that this is the best way to improve business practice overall. We call this a dialogue because we hope our communication will be a two-way street, and therefore we are eager to hear what your latest thinking is on the challenges of “Making Customer Management Work”.