Although GAM is not a new idea, it remains a vexing challenge for even the most committed and experienced firms. Indeed, there are many challenges to GAM, but at AMC we firmly believe there are also realistic and viable solutions available to those open to change. While an elegant theory has its appeal, our focus is squarely on the practicality of what works – and what doesn’t work – and is rooted in our long-standing, continuous dialogue with the community of clients and thought leaders we have had the privilege of engaging with over the past decade.

Our aim with this newsletter is to broaden that dialogue by sharing new thinking and fresh insights with like-minded people like you because we are convinced that this is the best way to improve business practice overall. We call this a dialogue because we hope our communication will be a two-way street, and therefore we are eager to hear what your latest thinking is on the challenges of GAM and “Making GAM Work”. Send us your ideas! 

Highlights of Volume 3, Issue 1, 2010: Workforce Development Study: How HR Executives View the Role of the Corporate Customer Manager Columbia and St.Gallen Universities prepare to designate GCP Class of 2010 as Certified Global Account Managers Special Report: Insights from the 10th Global Account Management Executive Program AMC and Rotterdam School of Management partner to offer unique development for account managers Get this issue now>

• Volume 2, Issue 2, 2009
• Volume 2, Issue 1, 2009
• Volume 1, Issue 2, 2008
• Volume 1, Issue 1, 2008