10th Global Account Management Executive Program (GAMPRO)
“I got a huge amount out of GAMPRO. Understanding what some of the largest companies globally are doing and having the opportunity to ask questions was highly valuable. I came out of the program with some quick wins, as well as some strategic actions that will further enhance our GAM program.”
Global Account Director
Winning and Keeping Global Customers, June 22-24, 2010, Bad Horn (Switzerland)
Winning and keeping global customers is a complex task that extends well beyond the customer relationship management initiatives of most companies. Recent studies at the University of St. Gallen show that many companies lack the required internal resources, misunderstand the organizational alignment, and underestimate the importance of a systematic implementation process. | ||
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Specific Outcomes:
- Develop the analytical and strategic skills required to manage your global customer relationships effectively
- Acquire knowledge from faculty of leading business schools and well-known multinational companies
- Interact with participants and learn from other firm’s experiences during the interactive workshops
- Broaden and deepen your view on current GAM issues and successful next practices
- Create a tailor-made action plan that you can implement immediately
